Freedom Makeup London Brow Pomade Review

Or, as I like to call it, The Bromade! Like, bro, do my brows! Lame? Probably. Do I care? No.

I added this bromade, in the shade Ash Brown, to my cart late last year for my birthday. I wanted something quick and easy to use to do my eyebrows, with a colour that matched them exactly. I had the Milani Easybrow Pencil, and the colour was a bit too red, whereas my brows are more grey aka cool-toned.

Just before I made my order on TAM Beauty, Makeup Revolution released their own line of brow pomades. However, there were barely any reviews or swatches on them, so I couldn't choose a colour. I went for Freedom, because it was somewhat cheaper, and I could find the swatches easily and figure out which one was my colour. I don't know if the ingredients are exactly the same because I couldn't find them listed under the Makeup Revolution ones.

I've been using this alone to do my brows every time I decide to do them up. My eyebrows are shapely and dense enough to not require additional definition, and I rarely have a problem with them overall. However, I like using this on special events because it's great for filling in weird gaps, to enhance my brows if my eyes are simple, or to even up the edges because I've accidentally gone too far with the tweezers. 

Which happens quite often, I'll be honest with you on that.

So, the brow pomade comes in a secure glass jar with a plastic lid. It seals up tightly enough without letting air in and drying it out. It's easy to open, and it minimises space wastage because there's no excess plastic like some brow/cream products in little jars. This doesn't come with a brush like the Makeup Revolution variety, but that's easily remedied by using one of my angle brushes. The brush picks up the product easily, as its soft and creamy enough to scoop up the amount you need, without being too hard or too soft. It's right in the middle.

It's a silicone- and wax-based pomade, which guarantees long-lasting results. The pigment is intense, and a little really goes a long way. I've barely made a dent in mine, and I've worn it quite a few times. The application is smooth and consistent, and I have such an easy time applying this. You can go really light or really heavy with this, there's no limit to how much you can put on. With a brush, I can achieve clean precise lines or light feathery strokes.

This doesn't show signs of cracking or breaking down during the day, nor does it bleed or smudge, even when in contact with my oily skin. One minute after application it will smudge a bit if you use force, but the result isn't severe. Five minutes later the product barely budges. Throughout the day it just won't move. I've worn it on cool, sometimes wet, days as well as hot days, and they've always looked perfect.

Since I don't own any other brow products except for a pencil that I never use, I don't really have anything to compare this to. However, I'm pretty happy with the results, because it delivers on quality, pigmentation, longevity and application, and I can see no faults with this one. In fact, from what I've read online, this is reportedly better and easier to use than Anastasia Beverly Hill's Dipbrow. If someone is telling me to try a product that's better than one with such a cult following, I'm going to take their words to heart and try it out for myself.

By the way, guys, I'd like to take this moment to apologise for the fewer posts I've been uploading the past two weeks. There's really no excuse for it except laziness, tiredness from work (as I'm still adjusting to the new routine to my new lifestyle) and because Sean always wants me to play WoW with him. I'm going to properly plan my posts from now on, and write, photograph, and schedule them a week ahead so that I'm not missing anything.

What are your favourite brow products? Do you prefer using a pencil?



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